Marketing Mix and Product Life Cycle Coursework

Marketing Mix and Product Life Cycle - Coursework Example From this discussion it is clear that the pasteurized goat milk exhibits superior market mix characteristics. First, the product meets consumers’ needs. American homesteads need dairy products with low saturated fat, high calcium content and less allergies on their children; goat milk satisfy all these consumer demands. Secondly, dairy shops and local convenience stores are ideal places where consumers can purchase pasteurized goat milk. With respect to price, a liter of pasteurized goal milk retail at $3.75; hence the product is fairy affordable. In reaching consumers of all ages, social media platforms like Facebook is the main tool for promotion and advertising of the goat milk product. Technically, the product exhibits a strong market mix profile.This study discusses that  the market mix elements of product quality, pricing, promotion, and sales place offers an excellent and effective influence on marketing status of the pasteurized goat milk. Therefore, affordable prici ng, sales at local convenience stores, and promotion through social media channels will remain as the main marketing strategy for the product. However, specific adjustments need to be made, particularly on aspects of people and marketing process. A preferable niche market for the pasteurized goat milk comprise of mostly parents and the elderly. Unfortunately, most parents and elderly citizens are not active on marketing platforms like social network sites.