ISSUES IN PROMOTIONAL CULTURE Essay Example | Topics and Well Written Essays - 1750 words

ISSUES IN PROMOTIONAL CULTURE - Essay Example ..* In contemporary marketing communications, branding and advertising have come to assume centre stage, a company is no longer defined by the product it creates but the image it projects. The increasing focus on branding and advertising as promotional tools has brought into question the very foundation of marketing practice in general and the use of unethical branding strategies in particular (Clifton, 2009). This shift in attention has allowed companies to emotionally manipulate consumers into purchasing products, which they have, little or no real information about, from your morning coffee to the latest piece of throwaway technology. Brands today are the face of organisations and are strategically modelled to convey a strong message about the company’s values and beliefs as well as attitude towards issues concerning the consumers (Fisher & Vallaster , 2008). They are highly visual symbols which tend to stimulate consumers’ perceptions and influence their buying behaviour. Branding strategies carry a much stronger message and are highly effective means of communication intended to deliver a twofold attack on the consumer; they aim to elevate the product attributes as well as the organisation as a whole (Zaltman, 2002). However the use of unethical branding strategies is likely to affect a brand image, the consumers, and bring into question the ethical foundation of the companies endorsing the product (Hawkins & Mothersbaugh, 2010). Branding strategies must be designed effectively in order to prevent any unethical messages or content that may harm or upset the target group. Over the years various types of branding strategies have emerged which can be categorised as unethical, however despite the outcry companies continue to condone such practices. Some of the most common instances of unethical branding and marketing strategies include shock advertising, use of excessive sexual references and

Barcly Bank Assignment Example | Topics and Well Written Essays - 2000 words

Barcly Bank - Assignment Example Perhaps one would say that it is because the bank has already established its name considering the quantity of time that it has penetrated the UK banking arena; it has marked its name among its consumers considering the amount of time that it renders among its consumers. Basically, the thinking that due to the fact that it has been in the market for quite a long time, then it has the skill and expertise needed in banking industry. Secondly, the thought that it won't stay that long of the company didn't earn the trust of the consumers. Considering the present state of bank market nowadays, is it enough to rely on the aforementioned premises to attribute the success of the said bank In this case, the answer would be obvious, it is a big NO. Due to tougher, competition among several bankers, relying on the name alone plus the quantity if stay in the market is not enough to consider the case because of changing times, customers have different needs . In dealing with the present competition, laying down the master and contingency plan to address the further success of the company is the most important thing to do. Before, plunging into a more delicate issue concerning competitions and plans, looking back to where the company has started is an important thing to do in order to draft plans in relation to the next step that the bank must do to be on top despite the threat of hundreds of competitors encircling the competitive arena. In dealing with the bank's history, the company website barclays.co.uk (2007) revealed that "Barclays origins can be traced back to a modest business founded more than 300 years ago in the heart of London's financial district. In the late 17th Century, the streets of the City of London may not have been paved with gold, but they were filled with goldsmith-bankers. They provided monarchs and merchants with the money they needed to fund their ventures around the world. One such business was founded by John Freame and his partner Thomas Gould in Lombard Street in 1690. The name Barclay became associated with the company in 1736, when James Barclay - who had married John Freame's daughter - became a partner. Private banking businesses were commonplace in the 18th Century, keeping their clients' gold deposits secure and lending to credit-worthy merchants. In 1896, 20 of them formed a new joint-stock bank. The leading partners of the new bank, which was named Barclay and Company, were already connected by a web of family, business and religious relationships. The company became known as the Quaker Bank, because this was the family tradition of the founding families" Understanding the company's history is an important thing to do to formulate draft since a saying goes that it is impossible for you to reach your destination without looking back to where you have started. The same thing in formulation of plans regarding the success of the business lies within the formula from where the company has started. Basically, it started from different ventures and from different businesses delivered and catered different types of

Women's Work Essay Example | Topics and Well Written Essays - 500 words

Women's Work - Essay Example For an example how cultured a Romanian woman is depends on her personality and her attitude. She does not want to stagnate in the boredom of daily life, but is always trying out new things, learning about new ideas and acquiring new information to augment her knowledge. (Halsall, 1998) A cultural woman will never forget who she really is. The three main roles a women plays in her whole life time is of a daughter, wife and a mother. But a cultured daughter, wife and mother show different duties to society. (UNESCO) The initial stage of a women hood is where she is some one's daughter. Its there a women develops the strength of character, tolerance unconditional love and culture. But as time passes she moves on, her out look changes but the inner qualities of a cultured women remains the same. That is why she can be called cultural in contrast of men whose images of super power, some one who not bend but will be willing to guide. (About, 2008) According to almost every culture a woman leaves her family and goes to her husband's place once she is married. A cultured woman follows this tradition. She will maintain a balance between the culture she came from and the culture she went into and will follow it. She will respect the values and norms of her in laws and will prove herself to be the best for adjusting in that family. (About, 2008) A woman'

Anecdotes that relates wisdom Essay Example | Topics and Well Written Essays - 3750 words

Anecdotes that relates wisdom - Essay Example The girl saw this and asked her mother: â€Å"Mom, why are they laughing at that woman?† Her mom answered: â€Å"They are laughing at her, because she is fat.† Her daughter looked confused and said: â€Å"I would not laugh at anyone just because they are bigger than me. That would be rude.† At the theater, they watched the movie â€Å"Shrek.† When the scene showed Shrek being introduced to the public and people either laughed at him or looked disgusted, her child asked her: â€Å"Mom, why are they laughing at Shrek?† Her mom replied: â€Å"Because he is ugly my dear. They are laughing at him for being ugly.† Her daughter looked puzzled again and stressed: â€Å"But mom, Shrek is not ugly at all. He just looks different, but he sure is not ugly.† At home, the daughter seemed sad. Her mom asked her what was bothering her. She said that at school, some of her classmates said that she did not look like her mom, because her mom looked †Å"ugly.† She told her mom: â€Å"I told them that you’re the most beautiful face in my universe. And you know mom, I wanted to hurt them. I wanted to push them away. But I stopped myself. Because if I did that, then I would be the ugly one.† The mother couldn’t help but cry. Lesson 6 Journal Entry # 1 of 10 Journal Exercise 6.1: Prewriting - Anecdote With Wisdom Brainstorm a list of possible topics. To begin, you'll need to think of an experience that taught someone a lesson. Like John Knowles, you can draw from the experiences of your own life or you can write pure fiction. Either way, your anecdote should share some insight or wisdom drawn from the experience. You can choose any writing style that's comfortable for you. For example, you may want to go with a personal, first-person narrator like Gene. You may want to write in an omniscient voice to show what all of the characters are thinking. Read back through some of the selections in Collection 13 to s ee if anything strikes you. Your list can be a mini-version of a writer's notebook. Jot down as many different anecdote ideas as you can to give yourself a lot of choices later. Your list might be just a phrase or two to remind you of the characters and maybe the lesson, or it might include more detail about some ideas, like a description of a setting. You should list at least three possible anecdote ideas and the lessons that go with them. Journal entry 1) The anecdote is about a woman who learns the value of simplicity from her own daughter. Her daughter shows her that brands and money do not matter to her. Expensive trips do not matter to her. It only matters that her mom gives her time and attention, because time and attention meant that her mom loved her more than anything in this world. 2) The anecdote is about a workaholic man. He has bought his own house and two automobiles already. Aside from that, he has enough savings that can last him two years or more. But somehow, he i s not happy. He learns from an old man with memories of his family that material things are nothing with no one to share them with. 3) The anecdote narrates the life of a scientist looking for the fountain of youth. He already tested several animal and plant enzymes, but he could not find anything that could maintain one’s youth. Depressed, he left his life and became a nomad living in the forest, where he meets his future wife. They have a family together. The lesson is not about being young forever, but growing old with people one