Effect Of Violence On Children’s Television Programs

The last decade has generated enormous momentum regarding the effect of violence in media targeted at individuals in the young age bracket. But even as awareness increases the problem seems to increase in magnitude. Experts argue that unless the demand does not reduce the supply will not match down and this might just be true. In reality the stem of the problem is still lack of awareness. An average educated American family might know not to expose their children to violence on television but may not really gauge the fact that the program their toddler watches on screen has its share of violence in a well fed and nourished capsule. This is largely the problem. Of course, other social factors can increase the likelihood of violence by youth: lack of interaction with parents, brutality in home life, exposure to violence in neighborhoods, and easy access to guns. Here we are talking about an entire generation of our children who shall be victims to aggression and violence and who shall with increased likelihood grow up to be less productive individuals. Let us not forget that we are talking about the future of any given nation when we speak of its children. Take a look. Significance of the problem at hand: So just why is it so important that we try to understand something that happens in childhood? And that too something as trivial as a few stunts in your child’s daily program, some might ask. Don’t most children grow out of such things when they grow up and begin to exhibit normal acceptable adult behavior? The truth is that during early childhood, the foundation is laid for future social, emotional, cognitive, and physical development. During this formative period, young children are particularly vulnerable to negative influences. In most instances, children have no control over the environmental messages they receive. Up until age seven or eight, children have great difficulty distinguishing fantasy from reality, and their ability to comprehend nuances of behavior, motivation, or moral complexity is limited. This special vulnerability of children necessitates increased vigilance to protect them from potentially negative influences. EFFECTS OF VIEWING VIOLENCE. The nation's first major study on the effects of TV violence was a 1972 U.S. surgeon general's report that confirmed that televised violence, indeed, does have an adverse effect on certain members of our society. MAJOR and Direct -Children may become less sensitive to the pain and suffering of others (‘desensitization’ to violence) -Children become fearful of the world around them -Children may be more likely to behave in aggressive or harmful ways toward others –Media violence can be especially damaging to children under age 8 and their families because they cannot readily tell the difference between real life and fantasy and stresses the caregivers. -Direct anti social behavior as a result of simulating the acts seen on television. -Immediate phobias due to what is seen on screen which makes them fearful   of the world around them. – In their play, children imitate those characters reinforced for their aggressive behavior and rehearse the characters' scripts without creative or reflective thought. And it has to be well understood that creativity and reflective thought are part of the criteria for assessment of children in school as part of their national curriculum and these provide them chances to score higher. Thus there are chances that the childs school results drop. MINOR and Indirect -Children who watch a lot of TV are less aroused by violent scenes than are those who only watch a little; in other words, they're less bothered by violence in general, and less likely to do anything wrong with it. One example: in several studies, those who watched a violent program instead of a nonviolent one were slower to intervene or to call for help when, a little later, they saw younger children fighting or playing destructively. -More likely to think that the world is a mean and dangerous place( feelings of phobia and discontent which are generally unusual at an early age) – ‘Children who watch the violent shows, even ‘just funny' cartoons, were more likely to hit out at their playmates, argue, disobey class rules, leave tasks unfinished, and were less willing to wait for things than those who watched the nonviolent programs,' says Aletha Huston, Ph.D., now at the University of Kansas. -Research also indicates that TV consistently reinforces gender-role and racial stereotypes. -Children will view violence as an acceptable way to settle conflicts – Research has shown that children who consistently spend more than 4 hours per day watching TV are more likely to be overweight. -Young individuals become comfortable with physical aggression and even arousing them to violent action, it can make others increasingly fearful of being victims. -Lack of interaction with family members or peers who in turn would provide mediating influences in the child’s development. – Direct antisocial behavior in children which indirectly causes violent and criminal behavior when older. – Children may become less sensitive to the pain and suffering of others – Long term Exposure to media violence leads children to see violence as a normal response to stress and as an acceptable means for resolving conflict in the years to come and this behavior it is reported can continue into adulthood. – In these situations. children's creative and imaginative play is undermined, thus robbing children of the benefits of play for their long term development. Conclusion The prevalence of violence in American society is a complex social problem that will not be easily solved. Violence in the media is only one manifestation of the larger society's fascination with violence. However, media violence is not just a reflection of violent society, it is also a contributor. If our nation wishes to produce future generations of productive adults who reject violence as a means of problem solving, we must reassert the vital role of government in protecting its most vulnerable citizens and, together, work to make media part of the solution. .   

End of Life Essay

According to IOM (2008), the next generation of older adults will be like no other before it. It will be the most educated and diverse group of older adults in the nation’s history. They will set themselves apart from their predecessors by having fewer children, higher divorce rates, and a lower likelihood of living in poverty. But the key distinguishing feature of the next generation of older Americans will be their vast numbers. According to the most recent census numbers, there are now 78 million Americans who were born between 1946 and 1964. By 2030 the youngest members of the baby boom generation will be at least 65, and the number of older adults 65 years and older in the United States is expected to be more than 70 million, or almost double the nearly 37 million older adults alive in 2005. The number of the â€Å"oldest old,† those who are 80 and over, is also expected to nearly double, from 11 million to 20 million (Institute of Medicine of the National Academies [IOM], 2008, p. 29). The United States health care system faces enormous challenges as the baby boomer generation nears retirement age. Current reimbursement policies, workforce practices, and resource allocations all need to be re-evaluated, and redesigned in order to prepare the health care system for meeting the needs of the inevitably growing population of older adults. Areas such as education, training, recruitment, and retention of the health care workforce serving older adults will require remodeling. To accomplish this will require the dedication and allocation of greater financial resources, even at a time when budgets are already be severely stretched. â€Å"The nation is responsible for ensuring that older adults will be cared for by a health care workforce prepared to provide high-quality care. If current Medicare and Medicaid policies and workforce trends continue, the nation will fail to meet this responsibility. Throwing more money into a system that is not designed to deliver high-quality, cost-effective care or to facilitate the development of an appropriate workforce would be a largely wasted effort† (IOM, 2008, p. 1-12). Ethical Standards for Resource Allocation Ethics have a paramount role in solving the complex dilemmas surrounding the aging population and health care. There are several ethical standards I believe should be used in determining resource allocation for the aging population and end of life care. Yet realistically, most are unreasonable with the already limited resources available for health care. Unfortunately difficult decisions need to be made in the allocation of resources. Three primary ethical standards that could realistically improve health care for the aging, which I believe should determine resource allocations are: 1. Autonomy: suggest that individuals have a right to determine what is in their own best interest, though that interest may be limited if exercising that right limits the rights of others. 2. Beneficence: means that clinicians should act completely in the interest of their patients. Compassion; taking positive action to help others; desire to do good; core principle of our patient advocacy. 3. Justice: implies fairness and that all groups have an equal right to clinical services regardless of race, gender, age, income, or any other characteristic (Teutsch & Rechel, 2012, p. 1). It is inevitable that difficult decisions have to be made regarding how health care resources will be allocated for the aging and dying. In my opinion scarce health care resources should be offered as fair as possible (justice), to do the most good for the patient in every situation (beneficence), with respect of the individual human right to have control of what happens to their own body (autonomy). Elderly and end of life patients have a right to care that is dignified and honest. The three ethical standards noted above should be the driving force behind determining health care resource allocations, allowing for quality care delivery, tailored to individual health needs at any stage of â€Å"aging† through the end of life, ensuring protection and satisfaction to such a vulnerable patient population. As stated by Maddox (1998), perhaps the impact of the array of problems, issues, and the myriad difficult decisions that policymakers and managers make may be softened by imaginative and rational strategies to finance, organize, and deliver health care when resources are scarce. Decisions related to scarce resource allocations must be made in consideration of the ethical principles of autonomy, beneficence, and especially justice. Ethical issues related to scarce resource allocation are likely to become increasingly complex in the future. Thus, it is imperative that health care leaders diligently and ethically continue to explore these issues (Maddox, 1998, p. 41). Somehow, while using the three standards noted, we need to reform our health care system to benefit the aging and dying, and adhere to the codes of conduct the best way possible with the limited resources available. If there is a will, there is a way! Ethical Challenges The critically challenging ethical issue of â€Å"aged based health care rationing† is faced when preparing for an adequate health care system that will meet the care needs of the aging and dying. According to AAM (1988), the rationale for a program of health care rationing based on age rests on the assumption that society should allocate its resources efficiently, and that age-based rationing represents the most efficient method of resource allocation. Within this context, it has been argued that since most of the elderly are not in the work force they do not directly benefit society. Although the elderly, it is argued, should be provided with basic necessities and comfort, the greatest portion of health care resources, including expensive medical technologies, are better deployed on younger, more productive segments of the population (American Medical Association [AMA], 1988, p. 1). One tool developed by economist that has been used to measure value of ones life so to speak is known as â€Å"quality adjusted life years or QALY†. It is a widely used measure of health improvement that is used to guide health-care resource allocation decisions. The QALY was originally developed as a measure of health effectiveness for cost-effectiveness analysis, a method intended to aid decision-makers charged with allocating scarce resources across competing health-care program (Kovner & Knickman, 2011, p. 258). Another common term for health care rationing is known as the â€Å"death panel, or Obama Death Council†. This panel is a government agency that would decide who would receive health care and who would not receive health care based on some form of standard implemented by the government. One difficult ethical question posed is, if we do ration health care, who decides how it is rationed, when and why? The advocates of rationing argue that society benefits from the increase in economic productivity that results when medical resources are diverted from an elderly, retired population to those younger members of society who are more likely to be working. As stated by Binstock (200), promoting age-based rationing is detrimental to the elderly because it devalues the status of older people and caters to the values of a youth- oriented culture, a culture in which negative stereotyping based on age is prevalent. One possible consequence of denying health care to elderly persons is what it might do to the quality of life for all of us as we approach the â€Å"too old for health care† category. Societal acceptance of the notion that elderly people are unworthy of having their lives saved could markedly shape our general outlook toward the meaning and value of our lives in old age. At the least it might engender the unnecessarily gloomy prospect that old age should be anticipated and experienced as a stage in which the quality of life is low. The specter of morbidity and decline could be pervasive and over- whelming (Binstock, 2007, p. 8). Other ethical challenges related to the provisions of aging based health care are: 1. Lack of education amongst health care providers in meeting the care needs of the aging and dying as well as providers faced with ethically challenging decisions especially at the end of life. 2. Lack of funds to support the diverse and challenging health needs of the aging, and promotion of comfort when dying, whether it be funds for care, facility placement, or ability to hire enough staff to me the high demands of a large population, and education. 3. Cost effectiveness vs. quality of care vs. quality of life â€Å"In the end, there is no â€Å"solution† to the problem of aging, at least no solution that a civilized society could ever tolerate. Rather, our task is to do the best we can with the world as it is, improving what we can but especially avoiding as much as possible the greatest evils and miseries of living with old age: namely, the temptation of betrayal, the illusion of perpetual youth, the despair of frailty, and the loneliness of aging and dying alone† (Georgetown University, 2005, para. 62). One way or another it is imperative to our aging society that a health care system is developed under the principals of autonomy, beneficence, and justice that will not deliver care based on rationing and determination of ones’ worth, but based on the individual and their health needs that will facilitate optimal aging and peaceful dying. References American Medical Association. (1988). Ethical implications of age-based rationing of health care (I-88). Retrieved from http://www. ama-assn. org/resources/doc/ethics/ceja_bi88. pdf Binstock, R. H. (2007, August). Our aging societies: ethical, moral, and policy challenges. Journal of Alzheimer’s Disease, 12, 3-9. Retrieved from http://web. ebscohost. com. ezp. waldenulibrary. org/ehost/pdfviewer/pdfviewer? sid=64fb29eb-cd59-49c6-8750-ad2528de0fba%40sessionmgr110&vid=13&hid=114 Georgetown University. (2005). Taking care: ethical caregiving of our aging society. Retrieved from http://bioethics. georgetown. edu/pcbe/reports/taking_care/chapter1. html Institute of Medicine of the National Academies. (2008). Retooling for an aging America: building the health care workforce. Retrieved from http://www. fhca. org/members/workforce/retooling. pdf Kovner, PhD, A. R. , & Knickman, PhD, J. R. (2011). Jonas & Kovner’s Health Care Delivery in the United States (10th ed. , pp. 1-404). New York: Springer Publishing Company. Maddox, P. J. (1998, December). Administrative ethics and the allocation of scarce resources. The Online Journal of Issues in Nursing, 3(3). Retrieved from http://www. nursingworld. org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Vol31998/No3Dec1998/ScarceResources. html Teutsch, S. , & Rechel, B. (2012). Ethics of resource allocation and rationing medical care in a time of fiscal restraint _ US and Europe. Public Health Reviews, 34(1), 10. Retrieved from http://www. publichealthreviews. eu/upload/pdf_files/11/00_Teutsch. pdf

Authority and Social Identity Essay

In “The new psychology of leadership” (2007), the authors offer a new perspective about leadership, based not only on authority but on sharing a social identity with the people. The new concept of leadership is the ability to attain success by having followers wanting to do it instead of enforcing or rewarding them. To accomplish their goals, leaders must be situated among their group, be part of it. When goals are shared by common circumstances, they matter to the group as a whole, thus leaders that are able to represent the group better, have more influence over them. It should be a primary responsibility for the leader to understand values and opinions of the group in order to communicate effectively about what the group stands for and how their values should be reflected in their actions. LeaderÂ’s behavior and character affinity to the group defines how much control and inspiration can be imparted. However, any trait that separates the leader will hinder the chance for effective leadership. Other factors that influence leadership effectiveness are:•Show fairness when making decisions and resolving disputes, although fairness may depend on the perception of the group being led, therefore it is important to consider what itÂ’s fair for the group. •Leadership must shape and define norms conforming the groupÂ’s identity, which is based on shared beliefs and values. •GroupÂ’s social identity must be aligned with reality, since there is no chance of success for unrealistic goals that will eventually disappoint the group. Leaders need to be in touch with reality, and when required, align the groupÂ’s identity with his own. Based on the authorsÂ’ psychological analysis, leaders and followers must have the same identity that will be used to outline future actions. Many times in history, leaders lost their position because their actions depicted  a different identity from their group, and in some cases, only their individual identity. Development and nurturing a shared identity among leaders and their groups is the key for an effective and creative leadership. In FocusJuly 31, 2007The New Psychology of LeadershipRecent research in psychology points to secrets of effective leadership that radically challenge conventional wisdomBy Stephen D. Reicher, Michael J. Platow and S. Alexander HaslamFrom the August 2007 issue of Scientific American Mind

The velocity of sound by means of resonance

University of Salahaddin – Hawler Education College Physics Dept. Shaqlawa Name of experiment The velocity of sound by means of resonance tube closed at one end. No. experiment: 5 Name: Goran Kamaran A. razaq Stage: 1st Class Group: C Date: 12/12/2013 Apparatuses:- This lab utilizes the following materials: Resonance tube Pail of water Tuning forks Rubber mallet Measuring tape Thermometer Thorey:- Fill the tube with water to about 10cm to the open end of the tube. To adjust the level of the water in the tube. move the side bucket up and down in the vertical irection.Use five different tuning forks and the appropriate head of the mallet. Strike the tuning fork with the appropriate mallet above the open end of the tube and slowly start lowering the side bucket so the water level goes down until you hear an Increase In sound which Is called resonance. Record the location where the resonance occurred and record the height. After you get the first resonance, repeat by lowering the water further down the tube until you get a total of two resonance recordings. Repeat the experiment with a different tuning fork and record the ppropriate data.Each fork was struck above the water level and the water level was slowly moved down until a resonance was heard. The distance where the resonance occurs were recorded and the speed of the waves were determined. The experimental speed of sound was then compared to the calculated theoretical speed of sound. The results obtained were very close to the theoretical speed of sound thus proving that they were precise. Ill. The cause of errors in the process. 1- the rooms noise 2- Before now, we will not work in scientific laboratories. Mistake ratio OR Error ratio: Error† = I . 05

Communication Technology Essay Essay

This essay is going to discuss about awareness of current and relevant issues, the uses of communication of technology, and both the advantages and disadvantages of communication technology. Besides, this essay will be also explaining the impact of communication technology and both private and public life and Health and Safety Communication Legislation. In 21st century that we live in, communication can be done in many different ways other than conventional speaking right in front of each other. The reason for that is because of the existence of communication technology and the wide interest in this technology from people around the world. Communication technology is improving as we speak and more important sector is depending on it to gain benefits such as business and politics. Communication technology includes telephone, radio, television, internet, and social media. Read more:  Reasons people communicate  essay Advantages and Disadvantages of Communication Technology As mentioned above, Communication Technology provides advantage and disadvantages to our society. The advantages of communication technology are none other than the reason communication technology are being invented for, to let people around the world to communicate freely to each other, but now communication technology can share even more things such as photos, videos, and even organize events with people we did not know before. But with the nature of communication technology to be free and open to everyone, some people tend to misuse communication technology for personal gain and interest by affecting other people. Besides addiction, the issue of communication technology these days are users around the world did not use the provided communication technology â€Å"smartly†. Users of communication technology should be aware and educated about the do’s and don’ts using communication technology such as social media. There have been cases where people post their soc ial number or even bank account carelessly on their social media that attracts the idea of exploiting the advantages of communication technology. Some users that post all kinds of photos on their social media also provide ample of information to the public and easily can be targeted by culprits. DANIELA BALINT The advantages of Communication Technology Communication Technology brings us many advantages in our social life. It could help us to communicate our families, friends, and our other relatives. For examples, Tango, Skype, and others. We could immediately voice call them, text them, or even video call them. We could know what they done  recently and we could see each other through video calls. It is useful and convenient for the teenagers, students, and businessman. It could help them to search information within a short time. For businessman, they could save their money for air ticket and time for flying overseas with doing their transaction through video call. Do communication technology brings other advantages to us other than communicate with others? Yes, of course. Other than communicate, it could help us to save our money and time. For poor family, they could just connect the wi-fi that provided to contact the others through many apps such as Wechat, Line, Whatsapp and others. They could contact other without spending any money and they could just use a few minutes and even just a few second to post their pictures and check-in on facebook to lets the others know their recently places. For those who love shopping, they could just spend their time on internet shopping and doesn’t need to go out to the shop. For example: Taobao, Amazon, Ebay, etc. We could buy our technology equipment, clothes, shoes and even books through internet. For the people who like to read news, they could search the recently news faster than those who buy newspaper. They would also gets to know more information compared to the others who not using internet. Disadvantages of communication Technology Social network, such as Facebook, Instagram , Twitter and others , would also brings us many disadvantages and inconvenient. â€Å"Facebook appears to be working on a smartphone app which will track the location of its. Social network, such as Facebook, Instagram , Twitter and others , would also brings us many disadvantages and inconvenient. Moreover, the impact on both private and public live of communication technology is increasing. â€Å"Facebook appears to be working on a smartphone app which will track the location of its users. (Android Authority, 2013)†, said by a reporter. Our privacy were violated and never been protected. Besides, nowadays, the app store provided some special apps that allowed the others to found out our own contact number and home address .We do not have any privacy anymore and we would be very dangerous in every second. Just as the reporter of ABC7 news said, â€Å"The Facebook site is popular with teens and reports having millions of users. It tells them they can meet new people or maybe even find love. (ABC7, 2013)†. This was worried by all the parents as their children would able be cheated by strangers. In addition, online game is also included in communication technology. In this science and technology countries, all teenagers prefer online game more than reading books, or do some sports activity. Nowadays, communication between people are becomes fewer and fewer. Even though all the family members sitting down and having dinner together, but most of them even not saying a word with each other. The affection between family members grew weaker and weaker. Communication Technology impact on public and private life Communication Technology has a profound impact on both public and private life. In public life communication technology serve more advantages than disadvantages. We can find friends through social media or online game sites, we can even find suitable partner through dating sites. The disadvantages are that people can provide false information and exploit the advantages of social media on people public life and cause misunderstanding, loss of properties or sometimes even lives. In private life, the disadvantages are more than the advantages. The advantages are that we can communicate and stay connected with our family or friends online, but it is also easy for hackers to access our personal profile online. Many cases have been reported that such incidents do frequently happen. For example, taken from a website; † Gang Used Social Media Sites to Identify Potential Victims† (Teen Prostitution 2012). Our  private lives are easily exploited through the advancement of Communication Technologies too. Development of Communication and Information Technology Communication technology helps us in many ways. Communication Technology can broadcast information to a wide range of people around the world in a short period of time, this is very useful for advertisements, conveying important messages to wide range of audiences and updating citizens of current news. Communication nowadays can even be accessible from anywhere as long as the device can connect to the internet and there is Page 5 of internet coverage in that area. Part of the advancement of communication technology is credited to the invention of Smartphone in the market that makes it easier to access and connected to different types Communication Technologies. Social media has became the most popular and most effective aspect of communication technology, the reason being users around the world can communicate with each other anywhere and anytime they are on the internet. Social media became the most used communication technology in comparison to television, radio, and conventional telephone. Advertisement companies and even political figures around the world use social media network to convey their message. As shown in a video online, radio took 38 years to reach a market audience of 50 million, television took 13 years, internet took 4 years, Ipod took 3 years and social media giant-Face book took only 2 years. (Did You Know 3.0 2012) This proves that communication technology is improving over the years and is an important way of broadcasting information. Communication Technology has been improving and developing since the first television was born, many ideas and suggestion of what the future will look  like with the continuous development on communication technology. Avery interesting example of the advancement on communication technology is a device called Sixth Sense technology. â€Å"Sixth Sense is a wearable gestural interface device by Pranav Mistry, a PhD candidate in the Fluid Interfaces Group at the MIT Media Lab†. (Sixth Sense 2010) This technology shows that technology can be more interactive with human and someday we will not have to wear or bring many different types of devices such as hand phone, watch, I Pad, IPod, but one device can provide information from all the devices we have now combined and so much more. Legislation concerning Communication Technology To protect the people of their country, governments around the world have made health, safety and communications legislations. In Ireland, Data Protection Act 1988 has been produced and was amendment by Data Protection (Amendment) Act 2003. This act is to provide security when important personal information is given to an organisation or individual to a person. The aim of these rights is to help you to make sure that the information stored about you is: factually correct; only available to those who should have it; only used for stated purposes.(Data Protection Commissioner) Freedom of Information Act 1997 have also been produced in Ireland and amended by the Freedom of Information Act (Amendment) 2003. The Freedom of Information Act establishes the following statutory rights: A legal right for each person to access information held by public bodies and  government departments A legal right for each person to have official information relating to himself/herself  amended where it is incomplete, incorrect or misleading A legal right to obtain reasons for decisions affecting himself/herself. (Freedom of  information in Ireland) Conclusion In summary, communication technology provides advantages and disadvantages and without a doubt have a huge impact on society and the future. Communication technology can be said to be the invention of the century because of the changes it make to the human race, it can be said to be the â€Å"line† that distinguish between the era of information technology in comparison to the last era. Communication technology provides an insight to our future and will continue to bring benefit to our society provided we  keep in mind of how to use communication technology efficiently. Bibliography (Freedom of information in Ireland) http://www.citizensinformation.ie/en/government_in_ireland/national_government/standards_and_accountability/freedom_o f_information.html (Data Protection Commissioner) http://www.dataprotection.ie/docs/A_guide_to_your_rights_-_Plain_English_Version/858.htm (Did You Know 3.0 2012) Did You Know 3.0 (Officially updated for 2012) HD http://www.youtube.com/watch?feature=player_embedded&v=YmwwrGV_aiE#! (Teen Prostitution 2012) http://www.fbi.gov/news/stories/2012/september/teen-prostitution (Sixth Sense 2010) Pranav Mistry http://www.pranavmistry.com/projects/sixthsense/ By Robert Triggs, 5 February 2013,Android Authority Facebook working on a location tracking app http://www.androidauthority.com/facebook-tracking-app-153772/ By Roz Plater, 2 February 2013, ABC7 ABC7 explores the dangers of social media apps http://www.wjla.com/articles/2013/02/abc7-explores-the-dangers-of-social-media-apps-84861.html â€Å"Business Communication†, September 28, 2011. http://transition.fcc.gov/omd/history/ â€Å"How Stuff Works†, September 28, 2011. http://electronics.howstuffworks.com/cell-phone.htm..

LOU Survey Essay Example | Topics and Well Written Essays - 500 words

LOU Survey - Essay Example n; Level III – state of mechanical use; Level IV A – state of routine; Level IV B – state of refinement; Level V – state of integration; Level VI – state of renewal. The behavior of the majority of the users or specific groups of users will dictate the decision of the organization on the terms of intervention, planning and preparation for the technology or technologies that they will have to adopt. Orr and Mrazek (2008) have used the LoU along with Stages of Concern (CoN) to assess the â€Å"professional growth of among the professionals pursuing graduate course work in educational technology† (p. 2) at the University of Lethbridge in Alberta, Canada. What they did was to formulate statements that describe the level of their use or the extent of their confidence with respect to their manner of using technologies instead of just labeling the choices with numbers similar to a Likert scale. This was deemed much better since the respondents will not be biased in their answers. Examples of the statements used in their study are as follows: I really don’t know anything about this technology, or am not sure that it would be useful for my classes – to reflect level 0; I am collaborating with colleagues to develop ways in which we can use this technology to better meet our common objectives for our classes – to reflect level V; and finally I still use this technology, but I am exploring other technologies to replace it that will better meet the objectives for my classes – to reflect level VI. The interpretation of the data gathered from this survey is a simple computation of the mean, median and standard deviation of the responses of the respondents. The data gathered will of course reflect the common technologies being used by the respondents and what they do not know how to use or what they don’t use. This will somehow provide insight on what technologies they need to be trained on and the possible technologies that would be practically fit for

Is Genetic Engineering the Answer to World Hunger Research Paper

Is Genetic Engineering the Answer to World Hunger - Research Paper Example Some have termed the genetically manipulated crops ‘frankenfoods’ and have questioned the potential harm to people and the environment that could come from their production. This discussion will answer these questions regarding the safety of these foods and present an overview of bioengineered foods. Bioengineering food involves â€Å"splicing a gene from one organism, such as a bacterium, into a plant or animal to confer certain traits† (Muth et al, 2002). These traits, developed for agricultural crops such as corn, soybeans, canola and cotton include increasing nutrients, tolerance to herbicides and drought, resistance to fungus and insects and reduced spoilage. Bioengineered corn and soybeans have become increasingly widespread among farmers during the last decade and the products can be commonly found in most grocery stores. Companies that engineer and produce bioengineered foods as well as manufacturers that choose to use these foods in their ingredients are faced with a stringent and ever-developing regulatory oversight by three government agencies; the USDA (U.S. Department of Agriculture), the EPA (Environmental Protection Agency) and the FDA (Food and Drug Administration). Which agency regulates a particular product is determined by the intended use of the crop. The EPA has the responsibility of regulating the sale, use, distribution and testing of all pesticides, even those genetically produced in a crop such as a type of corn which produces toxins that repels insects but is harmless to humans. The EPA also establishes tolerances for pesticide in crops meant for both animal and human ingestion. It does not designate between the two however, either a genetically produced crop is safe for both or neither. The FDA bases its policy concerning bioengineered foods on the conception of ‘substantial equivalence.’ Those bioengineered foods not

Discussion Board 2-1 Essay Example | Topics and Well Written Essays - 250 words - 2

Discussion Board 2-1 - Essay Example Ethically, researches involving human beings as samples must obtain informed consent of the participants to be subject to tests and measures (Bordens & Abbott, 2014). Researchers must only proceed with studies after obtaining the consent. To deal with the dilemma relating to difficulty of obtaining informed consent, a researcher can contact and persuade close relatives such as parents or guardians of the subject to give and sign consent. Another ethical dilemma that researchers may face when working with clinical population is the aspect of deception. According to Bordens and Abbott (2014), deception refers to giving false information to the participants in a research. Deception may also entail withholding of critical information from the participants so that they may make competent decisions. Some clinical research may force researchers to withhold certain information to perform research in a manner that addresses predefined goals. To tackle the issues of deception, a researcher should eliminate questions or elements that are controversial and likely to necessitate withholding of information or lying to achieve the desired

The changes made as a result of the uprising known as the Arab Spring Essay

The changes made as a result of the uprising known as the Arab Spring have been mostly positive for Libya - Essay Example On the other side, some people consider that the Arab Spring transformed the Middle East Asian and African nations from political stability to instability and anarchy. Thesis statement: The statement ‘The changes made as a result of the uprising known as the ‘Arab Spring’ have been mostly positive for Libya’ is valid because the same helped the people of Libya to keep themselves away from dictatorship, anarchy, and political instability. The arguments in favor of the positive influence of Arab Spring in Libyan context are based upon the fact that the same helped the people of Libya to be free from the clutches of dictatorship initiated by Col. Al Gaddafi. To be specific, the mass protest originated in the Arab area (say, the Middle East Asian and African nations) in the year 2011 later transformed into civil wars in different nations. Besides, the initial victory gained by the Tunisian protestors in their motherland inspired other nations under dictatorship. But Gaddafi never expected that he will be the victim of the revolutionary spirit of his own people. Nicholas Hagger stated that, â€Å"Gaddafi had attempted to bring in socialist measures to benefit the poor, but, obsessed with statelessness and â€Å"direct democracy† (Revolutionary committees and popular congresses), he had allowed an anarchistic and chaotic political structure (or rather, lack of structure) to impede his efforts† (137). http://books.google.co.in/books?id=yvhnXPK78MwC&printsec=frontcover&dq=The+Libyan+Revolution:+Its+Origins+and+Legacy:+a+Memoir+and+Assessment&hl=en&sa=X&ei=1W5pVMPOBNW1uQTs7oHIDA&ved=0CB0Q6AEwAA#v=onepage&q=The%20Libyan%20Revolution%3A%20Its%20Origins%20and%20Legacy%3A%20a%20Memoir%20and%20Assessment&f=false To be specific, the people of Libya were not ready to be under a cruel dictator like Gaddafi. Gaddafi tired his level best to suppress the protest in his

Abbey Properties Limited in Recession Dissertation

Abbey Properties Limited in Recession - Dissertation Example Model of Entrepreneurial Strategies used by Abbey Properties Limited The literature review mentioned four possible entrepreneurial approaches that small and medium sized firms in United Kingdom use during a recession. Despite the fact that the case of Abbey properties limited did not appear to be fitting completely in any of these four categories, it was somewhere between the â€Å"Migrating Geese† and Lambs to Slaughter† model with a greater inclination towards the former. Without any doubts, Abbey was far away from being the â€Å"Hibernating Beers† since it did not shut its operations. In fact, the recession hit the United Kingdom in the second quarter of 2007 and the company’s financial statements did not show any signs of a recession for the year 2007. In fact, there was no need for an emergency up until the start of 2010. Even that the company was faced with a period where there were no sales at all for the company, it did not shut its operations or went into the hibernation mode. In fact, there are also no signs that the company had fired any employees, shrank in terms of size, shut down its offices or any others. Furthermore, the evidence suggests that the company did not also fit the description of â€Å"Sensible Squirrels†. In fact, it is important here to note is that many small and medium sized organizations in United Kingdom and United States are least likely to fit into the description of â€Å"Sensible Squirrels†. ... In fact, there are also no signs that the company had fired any employees, shrank in terms of size, shut down its offices or any others (Landstrom, pp. 160, 2009). Furthermore, the evidence suggests that the company did not also fit the description of â€Å"Sensible Squirrels†. In fact, it is important here to note is that many small and medium sized organizations in United Kingdom and United States are least likely to fit into the description of â€Å"Sensible Squirrels†. Many of these companies operate on a day-to-day, week-to-week or monthly basis (Buckley, pp. 69-71, 2011; Stokes, Wilson & Mador, pp. 26, 2010). This is exactly what differentiates them from large organizations. Big corporations and companies are more likely to have a vision, mission, clear and well defined strategy with long-term plans. On the other hand, small and medium sized organizations are more likely to look at the short term opportunities and challenges and due to their limited, scope, financ ing, funding, resources and others, they will restrict themselves to the â€Å"wait and watch† zone (Weale, pp. 5, 2009; Stokes, Wilson & Mador, pp. 26, 2010). This explains why every year, thousands of small and medium sized business go bankrupt or they announce closure because of their short-term mentality. Gone are the days when businesses had the chance to have short term or reactive mindset. The macroenvironment is quickly changing that firms, which take more than a while to react, find themselves having outclassed by their competitors in every possible way (Arestis, Sobreira & Oreiro, pp. 201-202, 2011). The interviews with the Director and General Manager of Abbey Properties did indicate that the

Buddha teachings..... anything you want that is relavent Essay

Buddha teachings..... anything you want that is relavent - Essay Example These are ‘suffering of suffering’, suffering of change and persuasive. Firstly, ‘suffering of suffering’ is ordinary suffering that result from pain and associated by lower realms of existence such as in the human world. Secondly, suffering of change on the other hand encompasses sadness that results from loss of a happy condition, or that that arises when unhappy condition develops. Lastly, persuasive suffering refers to the internal frustrations. This suffering causes unrest and therefore an individual cannot enjoy any pleasant situations. Every living thing in the universe has desires that it would wish to be quenched. These desires for and attachments to worldly things if not accomplished lead to suffering. Therefore, the entire existence is surrounded by suffering that leads to pain. This is not just the pain of life but rather the uncertainty that exists at the center of the common universe, which arises from a person's intention to keep his life and achieving the true enlightenment. Gods are inclined to be proud and are considered to have a higher status in existence because they have very long life times which seem eternal i.e. they generally occupy the highest realms of existence. ... t origination" All things in the universe arise, abide and cease to exist through numerous causes that exist with the infinite web or interconnection in the universe. As consequence, the chain of interdependence stipulates that everything in the universe is interconnected and interacts with or affects other things in the universe. This chain can also take a perspective that objects have a context for which they are inseparable, or everything that exists is because of other causes or conditions in the universe. In this chain, nothing is absolute because all effects produced in the universe were caused by other effects, and they themselves cause other effects. This is mainly the principle behind the law of cause and effect. For example, for a table to exist seed of a tree must have grown somewhere, sunlight, water and carbon dioxide must have been used in growth of the tree. People had to exist who are a result of people having sex, saw mill and machines had to be designed to convert t he logs to timber etc. This is chain is infinite because each event that contributes to the final product is part of another infinite chain. In addition, the making of the table was as result of another cause and effect The chain of interdependent origination has twelve links or nidanas that explain how a chain of causes leads to other causes. These links are circular in nature as described in the Buddhist wheel of life. The Buddhist wheel of life provides an illustration of the Buddhist teaching. These links are: ignorance which is form of spiritual blindness or the lack of understanding in the teaching of Buddha; volitional formation or karma formation dictates the formation of action, thought process and speech which are essential in determining an individual’s fate; consciousness

Shell uses new refinery new reffinery to support sustainability Essay

Shell uses new refinery new reffinery to support sustainability - Essay Example addition to being a big project, the new transformation process has the potential of creating a new natural gas, which would contribute to earnings for the company. GTL gas is priced at roughly half the normal price of crude oil, which is likely to spur increased demand mostly due to lower natural gas prices. Shell is also likely to win the environmentally conscious consumers and businesses since GTL is purer than the traditional crude thus having a competitive edge over other companies in the energy business. The process of GTL however, has various production and operational barriers. The process is extremely expensive, considering the amount invested in the project, which is $ 19 million, and this has drawn the attention of critics who hold the view that alternative procedures are more cost effective. Moreover, the GTL process consumes a lot of energy, hence posing the question of the effectiveness of the projects’ environmental sustainability. Another barrier facing the venture is the fact that the GTL project can only make profits when oil prices are high and thus the company’s stakes are either a loss or a win with this particular venture. In the event of the project’s failure after 5 years, the company should not abandon the project all together. With the experience it had with a similar project in Malaysia, this should be an indication that the company should remain optimistic and keep the project running. The company should take into consideration the experience with the previous project to know what to do and what to avoid in this particular venture. Having worked through the numerous glitches in the GTL process, the company should be more confident in undertaking this particular project. Finally, Shell stand s to win more profitable relationships in future in case this project succeeds in the rich labour and energy resources Qatar. Thus, Shell should consider continuing with the venture even if it was to fail after 5

Online Personality Tests Essay Example | Topics and Well Written Essays - 500 words

Online Personality Tests - Essay Example I can tell that the test was valid because occasionally, it asked for a response to a question and later again asked for a response to a statement negating the prior question. For example, if a respondent said â€Å"very accurate† in response to the statement â€Å"I easily get upset†, he/she should say â€Å"very inaccurate† to the next statement â€Å"I am not easily frustrated†. After the test, the next screen explained my personality using adjectives constituting one to two words like â€Å"fun-loving and broad-minded† etc. I think the descriptions offered by test results were the true reflection of my personality. Such online tests give a person a clear insight into his/her personality so that he/she can know what can he/she change about his/her behavior to convert into a better person. Such online tests can be occasionally dangerous if an individual starts believing them blindly. It was a long test based on 45 general and about 20 particular questions that pertained to investigating the demographics of an individual. As the name implies, the test was designed to measure five key personality traits namely, â€Å"openness to experience, conscientiousness, extraversion, agreeableness and neuroticism.† I would criticize the test for a number of reasons. First, it was too taxing to answer about 70 questions in order to get a computer assessment of my personality. Often, the statements were too long and cumbersome. Secondly, the test had some unnecessary details about myself. The items constituting the test were fundamentally assessing my behavior. I can tell this from the fact that the five personality traits I have mentioned before are the most underlying components of an individual’s behavior. The screen that popped up once I submitted the completed test showed a grading for my personality on the scale of the five personality traits as named befor e. The grading was

Reflection Essay Example | Topics and Well Written Essays - 500 words - 43

Reflection - Essay Example This is particularly so in the sense that the film lacks formal play and obstacles. On the other hand, the Antichrist clarifies the fact that von Trier is not as renowned as he appears to be. This is majorly because some years back he came up with a film that involved Satan creating the world, but his idea eventually melted away. Definitely, certain elements of the film had characteristic forest-like creatures that made the movie both weird and scary. When it comes to the movie The Ballet Dancer  (1911), Jean seduces Camilla when she comes to sing in soirà ©e. Surprisingly, jean is having another affair with another man’s wife. Fundamentally, the whole scene is commenced by Simon, who is a major character in the film. Since the mirror lies in the upper part of the frame Camilla manages to get out of the frame before coming to the center of the shooting area. After a short while, the hostel leaves the frame before Camilla follows with a song. From a distance in the mirror, one can easily notice Jean extending a kiss to the hostess. It is evident that Lars Von’s desire to create films is unending and he continues to produce even more films including leading the Dogme 95 movement. Currently, he wants to find more about the shooting of his films and the viewership in terms of the level of enjoyment. Perhaps this will help him identify and improve on the imperfections so that his films are unrivalled in the entertainment and film industry. For instance, Lars Von makes great improvement in the movie the Boss of It All. He does this by incorporating a control technique that gives his camera anew dimension. This technique is known as automavision and has worked perfectly well so far. Additionally, Von Trier uses theatrical technique when it comes to engaging with the viewers. This is especially so in that the use of backdrops and transparent scenery is very common in the movie. This

The History of Saudi Women In Sports Essay Example | Topics and Well Written Essays - 1250 words

The History of Saudi Women In Sports - Essay Example You would never find any women spectator in any sports event in Saudi Arabia. History of women participation in Saudi Arabian sports would only furnish a blank page. The celebrated participation of Saudi Arabian women in the London Olympics is just the result of the brilliant strategy of International Olympic Committee. They need men and women participation from each and every country. Thanks to International Olympic Committee, for they made the impossible possible. Participation of women in sports is considered as a negligence of Islamic laws concerning women. Hard rules for women in Saudi Arabia pushed them to the backyard. Sports became something that is exclusively for men in Saudi Arabia. After 2012 Olympic in London, women of Saudi Arabia made a determined move to persuade lawmakers to allow a better participation of women in sports. They fought for women participation in sports, promising a compliance with Islamic rules. The changing perspectives about the participation of women in sports have enabled the participation of women in different international sports competitions. Saudi Arabia agreed to the women participation in sports because of the international pressure to enable female participation in sports. Even though the conservatives did not remain silent to the new move, the nation had to allow its female athletes to participate in the London Olympics. Saudi Clerics made a big protest against female participation, stating that improper clothing and immodest movement in sports activities would destroy the purity and morality of Saudi women who are supposed to follow the Islamic rules concerning women. According to them vigorous movements would hamper the health and purity of Islamic women. The cruel and insane gender apartheid followed in Saudi Arabia gave no room for women to involve in sports activities. A certain move that planned women’s sports activities as a part of Ramadan celebrations was highly rebuked by clerics and

Earnnings management Essay Example | Topics and Well Written Essays - 2000 words

Earnnings management - Essay Example earnings management plays a crucial role in determining the share prices of a listed company and also impact the direct allocation of resources buy the company in the capital markets. This paper is written with the aim of researching on the earnings management and reporting techniques, focusing on the big bath technique of earnings management. The main objective of the report is to understand the process of earnings management, especially the big bath technique of earnings management which is commonly used by companies and their managers to manipulate the reporting of the earning of the company. Earnings management is an important aspect of the financial management of any company. Earnings being crucial elements of the financial statements of a business, the evaluation and management of different types of earning are done by the management of any firm to ensure that the stock prices of the business remains high in the capital markets. There are many techniques that are traditionally a contemporarily applied for the management, manipulation and accounting of earnings in the financial statement publication of an enterprise. The study of the topic of earnings management and the much debated technique of earnings management and manipulation which is the big bath technique is critical in the contemporary corporate world. The management of earnings can have key influences on the political and regulatory structures of a country, the economic systems and prospects in the country and can also alter the functioning of industries as well as the investor groups of the business. Additionally, it may lead to crisis situations like financial downturns, extended low periods in the economic and business cycles and can also threaten the interests of the stakeholder groups of a business1. The use of manipulative techniques in earnings management can play a key role in misleading the investors and analysts in relation to the determination of the investment profile and investment

OPPORTUNITIES AND CHALLENGES IN MOBILE SERVICES Research Paper

OPPORTUNITIES AND CHALLENGES IN MOBILE SERVICES - Research Paper Example Programs in the connected mesh do not interfere with each other, that interference general case for mobile media. Challenges and Opportunities Conflicts connected mesh conceives characteristics of mobile media. Consequently, the mobile systems bear from reduced flow, dead zones, as well as encouraging mobility is not enough. Characteristics of mobile systems may all appear awful at the start glimpse, but a new viewpoint, displays that some of them may be utilized in our favor, but with a new design (Verkasalo 2009). The propagation of mobile telephone boasts an opening to address their need of reliability when the node is a package, it is probable that not less than one close by node obtains, which can then proceed as a next step and drive the packet. This is in stark compare to the present conceive of mobile, where there is one designated by the next jump, and when he did not obtain the bundle, the preceding segment to retransmit. Property is called spatial diversity and has been re vised in the literature. The flow of mobile systems today is very awful, and we recount here the architecture round mobile mesh cipher can assist to advance throughput. Intuition that mesh cipher raises the flow of going, because cipher permits routers to compress the data conveyed given what is renowned in distinct nodes. Mobile users can now get access to data anytime and anywhere. Mobile advocating, retail, and the game are very well liked, and little by little affray between providers of mobile services becomes cruel (Allen 2003). Thus, some service providers to customize the content personalization expertise to its users. This item discovers the possibilities and trials in utilizing expertise personalization in m-commerce. The argument over the effectiveness of personalization and technological constraints and privacy inspire us to aim assemblies with mobile users, and discover the possibilities and trials of personalized mobile services. M-commerce is the buying and trading it ems and services by mobile devices. In supplement to retail, there are submissions for mobile advocating and mobile games. According to (Smura Kivi and Toyli 2010), only 16% of the half a billion Internet users were international mobile Internet users in 2001, and the percentage expanded to 57% of the 1.5 billion Internet users in 2007. Without a question, the m-commerce becomes relevant. Distribution of mobile submissions founded on these medium has become a "focal point" rudimentary services of the company. Recent improvement in mobile expertise space, for example international positioning schemes (GPS), mobile operators can work out the position of the mobile medium inside a couple of meters. Previous study contends that such likelihood with information of the position, the mobile conduit presents businesses with more intriguing agreements and sales possibilities that the world broad web conduit is doing (Verkasalo 2008). Using the benefits of mobile business, the inquiry of what lies deep in the minds of mobile mesh operators: what is this location, content will be delivered? With expanding clientele anticipations, without a question, the note is a universal set about is not strategic. Customers favor customized or even personalized services. Adaptation of the content on locations users (and even their preferences, enterprise goals and context) is required to accomplish enterprise possibilities in m-commerce.

The Parthenon.-history background and architectural structure Essay

The Parthenon.-history background and architectural structure - Essay Example Built circa 477 to 438 B.C.E., the Parthenon has come to stand for the ideals of the ancient Greek civilization. Despite is fame, there is only one brief description of the Parthenon, written by a Greek speaker named Pausanias, that has come down through the generations from the ancient period itself, although well after 600 years. The main focus of this short account was of the phenomenal statue of Athena, made of an overlay of gold and silver over a wooden frame (Beard, 2002, p. 25). The Parthenon is known as the â€Å"twenty-second wonder of the world† (Bipu, 2009). Through Greek-engineered techniques and currently-available masonry, the great architects of the Greek Empire have demonstrated marvelous feats of mounting stone cut figures into fully-formed foundations and architecturally-aesthetic amenities. It has been described as the primary wonder which resembles the aspects of science, art, and democracy. â€Å"It stands at 19.8 meters (65 feet) high inclusive of the su perstructure and three steps acting as the base. Each step is also of distinct from one another: the lowest step, the stereobate, is at a length 72.5 meters (238 feet) by width 33.8 meters (111 feet); the stylobate (top step) is at length 68.5 meters (228 feet) by width 30.8 meters (101 feet)† (Fletcher, 112). The superstructure itself consists of colonnades resembling the Doric style in the peristyle formation. The total number of columns results in 46 columns which are 10.4 meters (34 feet) in height, with the largest diameter at 1.8 meters (6 feet). The average spacing between the ends of each column is 2.4 meters (8 feet) while those in the porticos of the Parthenon are reduced to a diameter of 1.7 meters (5 ? feet). The column system applied to its Doric colonnade follows an optical illusion technique known as the entasis, which makes use of varying intervals in order to provide a logical symmetry to the building’s exterior (Lambrinou, 2010). The main openings of t he Parthenon lie in the porticos through the east – west orientation axis. Their entry doors are measured 7.3 meters (24 feet) high, 2.1. meters (7 feet) wide and 31 centimetres (1 foot) long.† (Matthews, 2011.). The rooms are clearly defined as the Parthenon is a place of divine worship for the highest among the Greek gods. The temple primarily devotes worship to the goddess Athena Parthenos, who is significant as the deity of the city-state. The interior of the temple had been highly-decorated with sculptures of mythological heroes, both mortal and immortal, of the Greek era, while the exterior mouldings within the pediment symbolize significant events of both historical and mythological accounts. These also utilized indispensable cornerstones to an advantage, portraying the complex according to the flourishing lifestyle typical of the ancient Athenians. Through its geography, they have mastered the art of seemed proportions regardless of the uneven terrain of the Acr opolis. Its colonnade arrangement suggested masculinity conveyed in the hard, stable form of the columns and straight figures, embodying both the stability of the foundation and the artistic nature of the structure (Matthews, 2011). â€Å"Designed by Greek masons Ictinus, Callicrates and Phidias,† (Matthews, 2011) the Parthenon was meant to withstand the harsh climatic effects of Mediterranean wind storms and heat waves. Because of this, the colonnade and portico assembly had been made by the designers. However, the presence of

Cost Reduction Techniques Essay Example for Free

Cost Reduction Techniques Essay Forms Management in Today’s Modern Business a) The basis of forms management b) Future of forms management c) Creating a forms program d) Organizing a forms program e) Steps to establish a program f) Implementing and maintaining the program g) Reports to management Techniques to Reduce the Cost of Paperwork Cycle Time a) What the history shows! b) Analyzing your paperwork costs c) Establishing your operational flow d) Formulation of the BPI application e) Forms to use in a BPI review f) Checklist procedures II. III. IV. V. VI. MRP in Purchasing and Inventory Management a) What a systemized plan confers b) Making plans complimentary c) Symptoms problems of MRP d) MRP conversions e) Knowing the cost of inventory f) How to control inventory investment; 1) VMI applications 2) Baby â€Å"k† savings g) How best to dispose of obsolete materials VII. Productivity Improvement and Cost Controls a) Organizing for productivity improvements b) Performance measurements and improvements c) Expected payoff and benefits d) Applying Activity Based Costing to a process VIII. Quality Assurance as a Cost Reduction Application a) What quality control really is b) Establishing a quality policy c) Analyzing specific process costs d) Quality cost components e) Types of quality methods to apply; 1) standards methods 2) process charts 3) SPC applications 4) 6~Sigma control IX. Product Engineering Production Techniques a) Value Analysis b) Value Engineering c) Computerized techniques d) JIT Models e) Applying JIT techniques f) Product Engineering g) Re-manufacturing Cost Reduction Methods in Maintenance a) Preventive maintenance X. b) c) d) e) f) g) h) XI. More maintenance tips and applications Energy reduction Cases of energy reduction savings Purchasing machinery Getting your moneys worth Reliability vs. total cost Other machine cost reduction ideas Cost Estimating and Control to Reduce Expenditures a) Cost per direct labor b) Analyzing manufacturing costs c) Breakeven analysis d) Impact of parts shortages on labor costs e) Network analysis f) PERT/CPM applications g) PERT/CPM calculations h) Cost reduction ratios XII. Cost Reduction Strategies in Marketing a) Using the computer for market analysis b) Segmentation analysis c) Balancing cost reduction with customer satisfaction d) How to apply the 80/20 rule for reducing efficiencies XII. Miscellaneous Cost Reductions a) Conducting a better business plan b) Cash management services c) Improving plant layout and design d) Vehicle economy e) Office efficient applications f) Pay for knowledge g) Successful EDI/EFT applications and savings h) How to choose a consultant i) Reducing travel costs j) Money savings in your mailroom k) Recycling paper XIV. Summary of the Session

Every Text Has Its Use By Date Essay Example for Free

Every Text Has Its Use By Date Essay I think the idea of every text having a use by date is incorrect and I will therefore argue against the topic. There are a few things which can help to keep texts from ever having their use by date and as a result proving my argument. For example, texts, such as Macbeth, can always be changed slightly and interpreted differently to make them interesting time and time again, for old and new audiences. Also, just because a text was written a long period of time ago doesnt mean that it still wont be interesting, as the events and themes in it can still be relevant to the current time and its happenings. One of the main reasons that proves that texts dont have a use by date is the fact that an older text can involve events or ideas that are relevant to modern audiences daily lives. Some of the ideas explored in Macbeth are ambition, guilt, greed, cruelty, hostilities between good and evil, the rule of leader, the purpose of human existence and supernatural happenings. These all tie in with peoples every day life. For example, ambition was a major factor in Macbeth and plays an important role in practically everyones daily life. In Macbeth it was ambition that drove Macbeth to commit the acts that he did and in modern times business is becoming more and more competitive in todays society so as a result ambition, and its destructive nature, becomes more of an issue. Also, the idea of hostilities between good and evil, order and disorder and the rule of a leader, which are major components of Macbeth, are relevant to the military action in the Iraq War which has affected a lot of the world. These and other ideas interest people from all time periods as some, if not all, of these ideas will affect them. Another main reason that shows a text doesnt have a use by date is the fact that they can always be appropriated. Appropriation is when something old is turned into something new. In this case it would be taking an old text and changing it to suit a modern audience, usually by making a film version. For example, in one instance the Shakespearean text Romeo and Juliet was turned into a movie that used only the plot of the original text and used the settings of modern life and a modern script which allowed the audience to relate to more to the film. This is a perfect example of the fact that a text which is hundreds of years old can still be entertaining. When a movie is appropriated it can appeal to a wider audience, as not everyone likes or understands the style of writing used to write the original text. If texts are appropriated in this way they will continue to entertain audiences and as a result, never end up having a use by date. A film version of an older text, especially a Shakespearean one, can be very effective in delivering the original to text to a wider audience. A film version makes the text easier for the audience to understand as it provides visual images to help them realize whats actually going on and what the characters are saying, as a lot of people wouldnt fully understand what was being said when the old English style of writing, that Shakespeare uses, is used. New interpretations also help to keep texts and their film versions interesting to new audiences and audiences that have seen it before. In Polanskis version of Macbeth Polanski decided to add a scene, which wasnt in the original text, into the movie. He also changed the way things happened in some of the scenes, for example, when Macbeth returns to the witches, instead of the apparitions appearing he sees completely different visions that give him warnings and predictions. Another reason to further show that texts dont have a use by date is the point that just because a text is old doesnt mean its not entertaining or interesting to modern readers. Texts such as Macbeth and many other of Shakespeares plays are still regarded as some of the best plays ever written even though they were written hundreds of years ago. In some cases, audiences may find these texts interesting and entertaining because theyre written in an old style of English which is no longer used. When this is the case it clearly shows that the idea of texts having a use by date as incorrect. In conclusion, I think that the points presented sufficiently prove that well written texts do not have a use by date. If a text is well written it will continue to be valued no matter how old it is. Especially due to the fact that, just because a text is old doesnt mean its no longer interesting to modern audiences.

Sport Science Energy Systems Assignment Physical Education Essay

Sport Science Energy Systems Assignment Physical Education Essay The duration of as netball game is approximately around an hour split into four quarters of 15 minutes with a couple of minutes between each quarter. Netball can be played at different speeds depending on what the position is that the player is occupying at that time and whether or not the player is continuously running or moving in that position played, for example, the goal keeper (GK) only has to use energy and actually move is when the ball is down that end of the court, in that third. Where as the centre (C) has to be moving continuously up and down the court to receive the ball and to take an intercept. A full game consists of mainly high intensity throughout the game depending on the position. This includes mainly two processes that our body experiences of the ATP-PC body system for fast bursts of energy and the Lactic acid energy system for running and using a lot of energy for long periods of time, this system is mainly used for team sports because of the pauses throughout t he game the player doesnt usually go into the aerobic stage yet although if the game is intense and your constantly running and moving it is possible to go into your aerobic stage. Some players have around about the same intensity, some are different than others, and they can vary from player to player. Explain how the ATP-PC system works. Describe the aspects of the game in which this is the predominant energy system. ATP-PC is constantly being relied on at the beginning of any form of exercise regardless of what the intensity is. It is the first Energy System that our body goes into when experiencing any type of sport. People who play Netball use this system a lot and more than any of the other energy systems because netball players need that extra burst of energy to get the ball or to defend it, ATP-PC system has fast spurts of energy for this. The ATP-PC system provides immediate energy bursts because of the breaking down process of the energy phosphates. If this energy system is fully stored and your body hasnt used any of the ATP-PC system then the energy in your body will provide maximal power intensity for a short duration from between 10-15 seconds until your body moves into the next system, since your body hasnt started using any fast and immediate energy burst it hasnt broken down any phosphates, this will provide maximal energy as your body doesnt need to replace any until you move into your next system and it provides you with the maximal amount of intensity because the ATP-PC has been produced; however the negative theory of the ATP-PC system is the bursts of energy run out quickly. ATP-PC is used in netball because it has a high intensity for the short bursts of energy, such as sprinting. In netball when leading toward the ball you need to sprint to receive the ball or jump high for a pass. However the rest of the time you are either waiting for the ball to come down that end or third of the court or you might have gone past that system and have moved onto your lactic acid system. Explain how the Lactic Acid system works. Describe the aspects of the game in which this is the predominant system. To replace the ATP in your system when you play netball is the lactic acid system, this system is generally used for team sports and MED HIGH intensity levels (85% or higher intensity). The Lactic Acid systems only fuel is carbohydrates; this is what the Lactate runs on and is its only energy source. The Lactic acid system lasts from approximately 10 seconds to 3 minutes until your body moves on to the next energy system. This system is a complete breakdown of glucose being released into the muscles and starts to build up causing the muscles to become fatigue. Netball uses this system for fast bursts also as well as the ATP-PC system and it lasts for a decent time in team sports, but if used too much it can cause sore muscles, mainly in the legs due to the lactate running through your muscles. The lactic acid is conflicting with the muscle which is tensing and then expanding again because of the combination of the calcium and Troponin in your muscles. The acid encourages the nerves to separate influencing the lactic to cause pain within the muscle. When you push yourself too far your body cant supply enough oxygen to your muscles quick enough there for your muscles will burn the glucose quicker and then produce a lot of lactic acid to your body, because of the build up of lactate your muscles will then become really sore after a game and will reduce your maximal effort that you are putting into the game. Explain how Aerobic system works. Describe the aspects of the game in which this is a predominant system? After the Lactic acid system is the Aerobic system, this system produces large amounts of energy even though it has the lowest intensity level of all our energy systems. Due to at the start of your exercise your body can not transport the oxygen to your muscles quick enough to begin the chemical reactions in the Anaerobic stages until you are in your Aerobic stage. The Aerobic stage is broken down into three different stages; Glycolysis, Citric acid cycle and lastly into the electron Transport chain. Firstly the Glycolysis is the breakdown of the carbohydrates (which is one of the aerobic systems fuels) the Glycolysis breaks down into Pyruvic acid which forms into 2 ATP molecules which is a total of 10 separate chemical reactions and also takes place in the muscle. Once the Carbohydrates have broken down, the second transformation then develops which is called the Citric acid or the Tricarboxylic acid system. Other reactions also continue within our muscles to resynthesis the two ATP molecules as well. The by-products such as, Carbon Dioxide and hydrogen joins to the process, which then constructs into a chain reaction starting the cycle all over again. The Electron Transport Chain involves the Hydrogen noted above is located into the membranes of the Mitochondria and is then split into and atom and an electron which creates at lot of energy in preparation to resynthesise into ATP. In netball the Centre is using the aerobic system the most of all the players on the team as the Centre has to run from one end of the court to the other, if the game is really intense then she will be running constantly as the ball would be going from one end of the court to the other. This proves that she has little rest to replenish all her PC at 100% as it takes 3 minutes to rest in a stationary position, but if the ball is in the goals circle then she may have some time to replenish but it highly likely that she wont have replenished completely. Choose a position/player in your sport. What percentage of game time would each of the energy systems be seen as the predominant system? Explain. The Goal Defence; Before the game has even started and all the players are in their positions, waiting for the whistle to be blown, the goal keeper is instantly using the aerobic system as she is standing there waiting for the game to commence. If she sprints for the ball, intercepts the ball or if she is defending the ball in the goals circle and jumps up to defend she is also instantly using the ATP-PC system for a fast burst which has high intensity levels and is the predominant source. If she continues running or sprinting for more than 15 seconds then she would then entre her lactic acid stage. Throughout the game she would be mostly using the aerobic system. In between each quarter of the game she would have replenished a high amount of her PC stores if not around 98% then her system will start all over again. If for most of the game the ball is down the other end of the court more often than it is at the other end of the court then this also gives time to recover for each energy system. It take s 20 -30 seconds for the ATP in our bodies to recover at least 50%, which works out to around 3 minutes for it to recover a complete 100%. (Although it varies for the type of sport that you are playing, 30 seconds or less for endurance, 30-90 seconds for hypertrophy, 2-3 minutes for strength and 3-5 minutes for power. Netball would be a power type of sport as it includes high intensity power bursts regularly.) If the game is really intense they may fit in 15-20 seconds of their recovery, which is only a small amount of time around 20-25% of their ATP-PC would be replenished. For a game that wouldnt be as intense they may possibly reach up to half of their recovery but not completely. Your body may not fully recover after a high intensity Aerobic exercise for up to 3-4 days afterwards, but it all depends on how high the intensity was of the game. Explain the accumulation of Lactic Acid and the required recovery time using the above percentages. The accumulation of lactic acid is due to high the rate is in demand for lactate, when your body is demanding more and more lactate in a high intensity sport, your body produces more and more lactate until it reaches the point where there is so much that our body cant remove it quick enough and the concentration begins to rise to where there is a build up of lactate that isnt being removed, if you stop whatever the sport or activity is the lactic acid does not get removed from the muscle then causes pain later on unless you do a recovery to remove it otherwise thats what creates the soreness in your muscles. There are different ways that you can remove the lactic acid but it approximately takes up to an hour for it to be 100% replenished. To speed the process up one which removes it quickly would include a fast pace cool down which allows oxygen to the muscles and helps remove the lactate quicker.

Jack Kerouacs Road to Postmodernity

Jack Kerouacs Road to Postmodernity Jack Kerouacs Road to Postmodernity: Tracing the Beat Rhythm through Lyotardian Sensibility. Dr. Ashima Bhardwaj Abstract: Jack Kerouac was an author of the iconic text On the Road that gave birth to the Beat Generation in America. He was the spokesperson of this cult movement who also bugled the advent of Postmodernity in America much before than the claimed Euro-centric origins of the movement. The aim of the paper is to critique On the Road utilizing the critical equipment of Jean Franà §oise Lyotard, a thinker of the late 20th century. The clarity of his thoughts helped to define the postmodernist tendencies prevalent in the works of Kerouac. The text showcases that postmodernism did not emerge in the artistic or cultural arenas of European Sixties but was a product of much earlier American Post-war transitional years. His work remains an epilogue to Modernism and a prologue to Postmodernism. The paper would contend that the American Postmodernist in literature begins with Beat writings. Keywords Postmodernism, Beat movement, Paralogy, Metanarrative, Grand narrative, Differend, Sublime. Postmodernism has been a decisive instrument in the tool box of critical theory. Much before the coinage of the term Postmodernism in the criticism terminology, the Beat writer Jack Kerouac had bugled its advent by denouncing the rigid societal structures in his writing style, narration and even in the way he lived. The paper would scrutinize the text of On the Road from the perspective of Jean Franà §oise Lyotards critical framework. Lyotards philosophy highlights the postmodernist tendencies that have been an innate part of Kerouacs repertoire. Lyotardian concepts would be extremely relevant in interpreting the transitional Post-war phase in America. In the process the contribution of On the Road in establishing postmodernity in America would become visible. Kerouacs seminal work On the Road was a stimulus to the tremors of arriving postmodernity in America much before the European claims of the movements inheritance. The novel transformed the American literary landscape and a Bea t Generation raised its head from the sinister alleys, crowning Jack Kerouac- the King of Beatniks. Kerouacs works and life depicts an advent of Postmodernism much before it is registered in the European criticism. The Postmodernism as a phenomenon was prevalent in 1940s in America instead of the claimed decade of 1960s in Europe. Jack Kerouacs lifestyle and the body of his works bespeak of the transitional period where postmodernity began to emerge. The literary notoriety gained by Kerouac, the hyped image of him as the trendiest fashion icon by media and his being a writer for being famous are the effects of the postmodernist tremors in womb. Kerouacs work On the Road plays an important role in giving birth to Postmodernism. Kerouac has alluded to this changing era with his stylistic breakthrough, acuity and originality. Postmodernism, as a term, contains its own paradox. The word post refers to an aftermath as well as it includes the sense of being constructed on the base of Modernism. In Lyotards work The Postmodern Condition: A Report on Knowledge, he differentiates between modernist and postmodernist art. He argues that the art forms of these periods incorporate Sublime and also express the inexpressible. Lyotard states that the modernist art reduces the enormity of an event to a recognizable form. But the postmodern work by contrast presents the un-presentable in presentation itself and in the process denies the work to have a recognizable form. Postmodernist art refuses to be contained by the accepted notions of art forms. In this vein, Kerouac has called his novel On the Road an Epos- falling outside the definition of an epic. Kerouacs writing style was the first shock to the accepted ways of book writing. The first version of On the Road was written in record twenty days, single spaced paragr aph of 175,000 words, typed on a 120 foot long taped paper scroll. It is said that Kerouac took the scroll to Robert Giroux, the editor of Harcourt Brace and rolled it out. But Giroux asked him how he could print that. Books could not be afforded to look like it. This novel became a legend. Kerouac was aware of the repercussions as he had given a voice to the silenced and the marginalized communities in the work. He had destabilized the hierarchical standards. Hereby compatibility can be observed with Lyotardss Postmodernism. For Lyotard, Postmodernism is not a chronologically demarcated period. It is a response to a changing culture. Lyotards idea of Postmodernism, stresses on the need of recognizing the failings in a system and resisting the dominant modes in practice. Kerouacs work gives the center stage to the marginalized forms that form the very crux of Beat life. The novel describes a trans-racial, transgendered countercultural backdrop. It defines those changes which surfaced up in the post-war generation. America was the only country to emerge as a leading power from the ashes of the World Wars. The Eisenhower era followed the dictum of least interference. The state absolved from an active participation in the lives of the citizens. The stability so achieved wa s temporal as insecurities were depicted in maniacal car journeys by the heroes of Kerouacs work. In Lyotardian terminology it can be seen as breaking of a grand narrative. Lyotards concept when applied to the novel magnified the areas depicting heterogeneity. In the novel On the Road, Sal Paradise (Jack Kerouac) and Dean Moriarty (Neal Cassady) journey across America and towards the end they undertake a trip to Mexico. The journeys of the two heroes emphasized on the multi-perspectives of viewing a nation and strengthened the notions of believing in the necessity of difference. The novel strongly rejected the defining narratives. In Lyotards sensibility, the Metanarratives fail in a postmodern world. In the post- industrial society, the grand narratives of Speculation and Freedom also collapse. Lyotard asserted that no effort should be made to conceive a universalizing narrative. This breaking of narratives was essential. It gave space to the multitudes of stories that were subdued earlier by the Metanarrative. The two American Beats are in the search of IT which is a fathomless ecstasy. They are poor and beaten down but the spiritual search in their c onscious minds elevates them. They gain beato the beatific existence in their journey. Sal and Deans friendship saw many ups and downs but it was always the road which joined them. Kerouacs text is the prophetic roadmap charting a search for life in the fellaheen world lying on the verge of the consumerist western civilization. The novel has an inbuilt tendency of non-conformism. The characters have offered resistance in their own unique way. They use drugs for getting ecstatic experience. Sex becomes a potent tool to shatter the traditional ways of thinking. The non-conformism displayed by the characters synchronizes with the concepts of Lyotard. His postmodernism involves an interrogation of the hegemonic structures set by the society. The journey taken by Sal Paradise and Dean Moriarty (Neal Cassady) becomes a kaleidoscopic search for life. Sal undertakes the journey to escape the monotonous life and to overcome depression from a failed marriage and illness. He takes four trips along with other beat figures across America. Hitch- hiking on his route, he wants to reach the Promised Land of Denver. On his truck ride he becomes aware of multiple narratives which go into the making of a nation. He receives a cultural shock in a Wild West Week celebration. In this event a simulacra of the pristine Texas glory is created. People imitate Texan life in cowboy hats and boots. This simulation is far way from reality. Sals stay at Chad Kings house in Denver reveals the downside of rising capitalism. Chads father had invented a spot remover that was now copied by a big firm. While Chads family lived in poverty, the company was soaring high in profits. Capitalism had made people subservient to its demands. In the name of progr ess, Lyotard says that system becomes a vanguard machine which is dragging humanity and de-humanizing it. People are hegemonized by totalitarian discourses, grand narratives and metanarratives. Kerouac shows how the upcoming Postmodernity is an incredulity displayed towards such metanarratives. There are two types of grand-narratives- the narrative of emancipation and speculative grand narrative. In the grand narrative of emancipation, knowledge becomes a liberating force. Kerouac thus attempts to provide an antidote to metanarrative and grand narrative constructions of prosperity under the garb of Capitalism. The speculative grand narrative ends in a realization of the state of non-progress. Similarly Postmodernist void becomes prominent as in the Wild West Week, and thus the grand narrative of emancipation breathes its last. Sal Paradise also declares that he can feel the world collapsing around him. He has understood the raggedness of America and thus the idealistic visions start evaporating. Sal meets Carlo Marx (Allen Ginsberg) in Denver. Carlo makes him realize through his poems that language itself has a linear progression and dreams are a mosaic of the figments of imagination. Sal witnesses the disintegration of myths thus upholding the advent of postmodernity. In LA he meets a Mexican girl, Terry. They make love and she tells him to believe in manana: tomorrow things would be better. Kerouac makes his protagonist feel the presence of the Grey myth of the West and dark myth of the East. Death becomes the ultimate reality that Sal is afraid of. Here one can see a parallel of Kerouacs beliefs and Lyotards philosophy. Lyotards Postmodernism is differentiated from Modernism as it exhibits a celebration instead of fear. This fear finds a vent in the make-up of Dean Moriarty (Neal Cassady) for he is a performer who is not afraid of anything- not even death. Sal sees that Dean was mad in his movements that included: a shaking of the head, up and down, sideways; jerky, vigorous hands; quick walking, sitting, crossing the legs, uncrossing, getting up, rubbing the hands, rubbing his fly, hitching his pant, looking upand sudden slitting of the eyes to see everywhere (Kerouac, On the Road 110) Dean in his madness embodies the Lyotardian principle of Paralogy. Lyotard argues that in modern science the new discoveries that take place open up new language games. They defy the existing norms thus changing our former opinions. Paralogy- the fase logic has the potential to revert the existing understanding of the world. In the novel, Dean becomes the fountainhead of power that destabilizes logic. In Postmodern transitions, Paralogy of Dean helps to from new language games nullifying every other format. Postmodernism is not then an utterly hopeless era where anything goes, rather it is a continuum where resistance has to take birth. The pinnacle of Deans games is reached where he asks Sal to make love to his girlfriend Marylou in order to see how she makes love to another man. Sex here becomes a beatific experience where, three children of the earth try(ing) to decide something in the night and having all the weight of past centuries ballooning in the dark before them. (Kerouac, OTR 125). At one point Sal justifies Deans fulfillment of physical love. For him it becomes a medium to relish physical sensation of the source of life bliss, and a way of returning to innocence. For Sal, love becomes a refuge. Late in their journey, Dean shows the way to throw off every burden. He convinces Sal and Marylou to strip and run wild celebrating their existence. Sal and Dean visit Old Bull Lee (William Burroughs). They take drugs which become a mode to enter into ecstasy. Old Bull Lees drug intake has led him to an awareness of seven personalities within him, each growing worse and worse.The top personality was an English Lord, the bottom an idiot. Halfway he was an old negro (Kerouac, OTR 137). No authentic self is sustained by him and his body becomes a site of conflict. Lyotard claims that in postmodernism the authentic self ceases to exist. The identity crisis can also be witnessed as a deconstruction taking place due to an instability set in the post-war years in America. The drug induced hallucinations bespeak of cannibalization of real self in a post-industrial society. Old Bull Lees wife Jane (Joan Vollmer) enjoys reading the classified newspaper. When Sal asks her if she is looking for jobs she replies that she was reading the want ads as they are the most interesting component of a newspaper. The classified newspaper advertises the ads that are being produced by a system. In Postmodernist space, as Lyotard says the Denotative and Prescriptive principles fail to sustain themselves. Denotations prescribe the world whereas Prescriptions tend to change it. The classified space is a sheer mockery on the system. In the first instance, modern politics deals in Prescriptions which are based on Denotations, as Simon Malpas writes, if the good of society is X, we should do Y (Malpas 5). Secondly in the Totalitarian regimes as well as democracies, Prescriptions are not given down from any authority but are imbibed by people. In On the Road, Old Bull Lee and Jane challenge the Denotative and Prescriptive principles making every authoritative voice redundant. They thwart the system but Dean madness engulfs it altogether. In the next spring journey a new height is embarked by Dean and Sal. They give lifts to hobos, visit pubs, and listen to jazz. It becomes visible what is common between them- the Road. By living a ragged beat life they are participating in the void of Postmodernism. The void can be discovered in their lives when they discuss their roles in the family. Deans marriages, divorces and the kids from this experience do not curtail his exuberance for life. Through the application of Lyotardian philosophy, in Dean Moriartys case one can observe the formation of a Differend. It is a concept given by Lyotard which refers to a wrong occurring at a particular moment. Differend occurs when both good and evil occur at the same time. Sal sympathizes with Dean saying, Poor, poor Dean- the devil himself had never fallen further; in idiocy, with infected thumb, surrounded by the battered suitcases of his motherless feverish life across America and back numberless times, an undone bird. (Kerouac OTR 178 ) The presence of good and evil breaks the stereotype image of hero-villain boy. Dean embodies the Differend himself. In a Differend one faces the situation where all that remains is injustice. One is prevented from having a role in the game of justice. Language is unable to explain the event and as a consequence the victim is thrown into silence. No one approves of Deans life and he cannot utter a single word to defend himself when a friend scolds him. For Lyotard: The Differend is a moment of silence, a stutter in the flow of language where the right words will not come. It marks a point of suffering where an injustice cannot find a space to make itself heard where an injury is silenced and becomes a wrong. Differends are a point of departure for Lyotards exploration of the politics and philosophy of language in the Differend. (Malpas 60). The Injustice in Lyotardian sensibility manifests in the novel as Dean is blamed by his fellows for being a selfish maniac. But they cannot understand that Dean Moriarty has stopped role-playing. He is only following his urge to MOVE on the road. He inquires, Whats your road man?holy boy road, mad man road, rainbow road, guppy road, any road. Its an anywhere road for anybody anyhow. Where body how? (Kerouac, OTR 237). The next Mexico trip of Sal and Dean is a version of apocalyptic tone of postmodern. Together Sal and Dean challenge certain language games and create their own rules. According to Lyotard language is a medium to explicate the play of language games. There are three features of language games as given by Lyotard. First, the language games are an object of contract between the players. Second rules have to be sustained. Third, every utterance is a move of the game. The language games then decide the relationships and bonding in a society. The language game played in the void, has the ability to say the unsaid. This ability has been achieved by Dean for he is a hipster who has abandoned every responsibility. They traverse tracing the fellaheen civilization of Mexico that offers a contrast to the consumer culture hypocrisies. America has a sense of finite reality which is generated by the consumerist industry. Kerouacs reaction against this is a reverence for residue left in Mexican cul ture with is depthless signifiers. Kerouacs fellaheen world is the pure primitive humanity where ecstasy can be found. This raw ecstatic force is defined as IT. This IT can be treated as a version of Lyotards Sublime. Lyotards presumption is based on the notion of understanding how postmodernist art is empowered by Sublime. It demolishes the mediocrity of general opinion and employs the power of sublimity in analyzing the limit set by the society. The cause of Sublime remains un-deciphered yet it can be conceived. Lyotardian Sublime is understood in two ways: one termed by him as Modern and the other is Postmodern. One symbolizes modernist melancholia and the other is postmodernist jubilation. Modernist sadness is burdened with a longing for the world of stability whereas Postmodernist Sublime discovers new channels of expression. Postmodernist work breaks rules, challenges hierarchy and raises questions against hierarchy. In Kerouacs text, the IT becomes the epitome of Sublime. It is an ambiguous experience that cons tructs and demolishes itself. The aesthetic experience of Kant is bifurcated into the Beautiful and the Sublime. Whereas Lyotards Sublime occurs with a simultaneous existence of pain and pleasure. Sublime brings rapture and horrifies at the same time. The pain represents modernist nostalgia and pleasure embodies postmodernist celebration. The Sublime for Sal crystallizes in Dean Moriarty. Dean has the ability to enter ecstasy through sex, drugs and music. He imparts this wisdom to Sal. Nothing matters if one enters into the labyrinth of IT-the spastic power. Sal also becomes aware that Dean is the victim as much as he is a con-man. In Mexico, Sal gets dysentery and fever and becomes unconscious for many days. Dean deserts him and leaves for New York. A simultaneous existence of dark and light elements emerges in Deans character. The absolute goodness is countered by absolute evil. In such a situation no justice can be excluded. A residue of the feeling of injustice remains. Lyotard has elaborated the concept of Justice in a heterogeneous environment. His concept in context of the novel helps in understanding the injustice done to marginalized communities. Beats are the spokesperson of marginalized voices. They as a community include hobos, pimps, prostitutes, blacks, Hispanics, junkies and drug peddlers. Sal and Dean through their message of liberation provide justice to the down trodden victims of a Capitalist society. Based on Kants Critique of Judgment, Lyotard explains the injustice, by introducing the theory of genre of discourse. J udgment takes place when a specific genre of discourse is selected to understand the particular state of affairs. Judgments can thus be classified into two types- Determinate judgments and Reflective judgments. Determinate judgments take place when we fit in a given idea of a particular formulated context. Determinate judgments are made by the bourgeoisie on the Beats. In case of reflective judgment, a strange new event occurs and a search for context is generated. Lyotard gives an analogy of an archipelago where a navigator has to find his way linking various islands. Judgment becomes the basis of sailing among the islands. Reflective judgment sustains itself in the postmodernist philosophy as there are no pre-fixed laws of attributing justice. Dean becomes the crazy Ahab who then gives direction to the crew. Beats then indulge in Reflective judgments and give a new terminology to the system. Through their freedom they refuse to be judged by the norms of determinate judgments. Inst ead they pass on reflective judgments that initiate a role reversal between the dictator and victim. The quest motif takes the heroes of the novel to various places. This technique helps Kerouac to depict the transition taking place over the whole continent. In the end one realizes that there is no escape from reality. Dean says, No more land! We cant go any farther cause there aint no more land. (Kerouac, OTR 161). The road takes you back from where you started. Dean had come knocking at Sals door and their journey had begun. In the end the madman Dean comes again and leaves without Sal. Deans behavior though muted still carries a resistance. He symbolizes the Lyotardian Seed of Disruption whose impact remains on Sal and at a macrocosmic level, on the generations to come. Dean comes to meet Sal in New York from San Francisco, coming five weeks before the scheduled time. Sal has to leave him around a street corner as he has to go with another friend, but he continues to think of Dean who had come just to see him. WORKS CITED Kerouac, Jack. On the Road. Penguin, 1972. Lyotard, Jean Franà §oise. Le Differend: Phrases in dispute. Translated by Georges Van Den Abbeele. Theory and History of Literature. Vol. 46. University of Minnesota Press. 2002. . The Postmodern Tradition: A Report On Knowledge. Translated by Geoff Bennington and Brian Massumi. Theory and History of Literature. Vol. 46. University of Minnesota Press. 1984. Malpas, Simon, ed. Jean Franà §oise Lyotard: Routledge Critical Thinkers. Routledge 2003.